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[Data] Talent Proposal Document Part 3 Showing Talent Power Quantitatively

[Data] Talent Proposal Document Part 3 Showing Talent Power Quantitatively

This is an example of an initial marketing research summarized using a specific brand as the subject!

This document is an example of an initial marketing research that can be easily realized using "Knowns Consumer Research," focusing on specific brands. Currently, we have a panel of approximately 50,000 respondents, and we can utilize response data from various surveys related to business brands and talents. We have compiled specific output images for each talent, and we hope you can view them as a reference for potential applications. [Contents] ■ About the content and data of this document ■ Target GOAL ■ Data on various talents with numerous appearances in commercials, focusing on comedians ■ Basic data for each talent ■ Comparison of comedian data ■ Output images *For more details, please download the PDF or feel free to contact us.

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Accompaniment-type research support "Knowns Expert"

Accompaniment-type research support "Knowns Expert"

Delivery from research design to analysis in 3 days! Providing research and analysis at low cost and high speed.

"Knowns Expert" is a collaborative research support service where you can completely rely on professionals in data research and analysis. Not only do we provide SaaS and data, but we also conduct analysis and insights on behalf of your team, leveraging our expertise in how to use the data effectively. We can flexibly respond to your needs, from creating summary tables and reports that include insights to preparing proposals for internal and external use. There are over 7,000 marketers utilizing our services, achieving more than a 60% reduction in research time and a 70% reduction in research costs. 【Features】 ■ More Convenient: Request the necessary data quickly and start analysis smoothly without hassle. ■ More Flexible: Achieve high degrees of freedom in analysis that break away from traditional constraints. ■ More Affordable: Provide high-quality analysis at industry-leading low costs. *For more details, please refer to the related links or feel free to contact us.

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[Data] Talent Proposal Document Part 1 Showing Talent Power Quantitatively

[Data] Talent Proposal Document Part 1 Showing Talent Power Quantitatively

For those who want to provide a basis for their proposals, we will substantiate them by demonstrating them quantitatively!

This document summarizes an initial marketing research that can be easily realized using "Knowns Consumer Research," focusing on specific brands as examples. By quantitatively demonstrating the selection of talent, which is often based on intuition, preferences, exposure levels, and the image they convey, we can provide a basis for our proposals. We have compiled specific output images for each talent, and we hope you find them useful as a reference for application. [Contents] ■ About the content and data of this document ■ Desired GOAL ■ Data on young acting actresses ■ Basic data for each talent ■ Comparison of young acting actresses' data ■ Output images *For more details, please download the PDF or feel free to contact us.

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Knowns that enable rapid data utilization for advertising agencies

Knowns that enable rapid data utilization for advertising agencies

In the context of small to medium-sized projects with strict budget constraints and intense competition for orders, we will enhance our proposal capabilities with prompt and accurate data.

This document summarizes the challenges of formulating marketing strategies in advertising agencies and what can be achieved with Known. We continuously deliver questions to the panel 24/7, and responses from each brand are updated daily. Since the desired data is accumulated, we can quickly output proposals. Through the format of analysis and proposal documents, we streamline the operations of the strategy planning team. Because the tool can handle data analysis, not only the strategy planning team but also the sales team can create proposal documents. [Contents] ■ Challenges in formulating marketing strategies in advertising agencies and what can be achieved with Known ■ Challenges in formulating marketing strategies and what can be achieved with "Known" ■ Strengthening proposal capabilities with rapid and accurate data ■ Cost reduction through subscription ■ Designing and analyzing research can be completed with the tool *For more details, please download the PDF or feel free to contact us.

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[Case Study on Consumer Research] Hakuhodo DY ONE Inc.

[Case Study on Consumer Research] Hakuhodo DY ONE Inc.

Being able to speak about consumers with a tactile sense leads to trust and results! A case study from an advertising agency.

We would like to introduce a case where our "Knowns Consumer Research" was implemented at Hakuhodo DY ONE Co., Ltd. The company was using another self-service research tool, but they faced challenges regarding the time and cost involved in understanding consumer realities. After implementation, they expressed that they could access data immediately, which raised expectations for an increased speed in formulating initial hypotheses. 【Case Overview】 ■Challenges - They were dissatisfied with the long lead time and costs associated with the existing self-research services. ■Effects - Improved speed in formulating initial hypotheses. - Approximately 25% cost reduction due to a decrease in the number of surveys conducted. *For more detailed information about the case, please refer to the related link. For further details, feel free to download the PDF or contact us.

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[Data] Sales Materials to Target Retail Buyers Part 1

[Data] Sales Materials to Target Retail Buyers Part 1

A document summarizing initial marketing research that can be easily achieved using consumer research!

This document is the first part of sales materials for manufacturer salespeople to engage retail buyers. "Knowns Consumer Research" is a tool designed to quickly realize marketing digital transformation, currently holding a panel of approximately 50,000 participants. It includes points to consider in retail negotiations and storytelling that conveys the reasons for product sales down to consumer insights. [Contents] ■ Part 01: Understanding "Target Retailers" and "Consumers" using Meiji's "Dear Milk" as an example ■ Key points to consider in retail negotiations (trade marketing) ■ Thematic products and targets ■ Target analysis ■ Part 02: Understanding "Categories/Markets" and Extracting Insights using Meiji's "Dear Milk" as an example ■ Market understanding *For more details, please download the PDF or feel free to contact us.

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